Privacy Policy

Information Alex Marie Collects When You Visit Our Site

At Alex Marie, we gather information in three ways as you browse our women’s fashion collection—directly from you, automatically through your device, and from our affiliate partners.

Information You Provide Directly

When you subscribe to our newsletter or contact us about our dresses, shoes, or clothing pieces, you share information like your name and email address. We use these details solely to send you updates about new arrivals in our collection and respond to your inquiries about sizing, styling, or product availability.

Information We Collect Automatically

Your browser and device share technical details with us each time you visit—your IP address, browser type, device model, and which pages you viewed (whether you lingered on our Women’s Shoes collection or browsed through our Designer Dresses). We also track how long you stayed and which links you clicked. This data helps us understand which parts of our collection resonate most with visitors and where we might improve your browsing experience.

Information From Third Parties

We participate in the Amazon Associates Program as an affiliate partner. When you click through to Amazon from our site and make a purchase, Amazon shares anonymized tracking data with us—enough to confirm the referral but not your personal identity. We also use Google Analytics to measure site traffic patterns across our fashion categories.

How We Use Your Information at Alex Marie

The information we collect serves specific purposes tied directly to improving your experience with our brand:

• Sending you our newsletter with new dress styles, seasonal shoe launches, and styling ideas for our clothing separates—only if you opted in
• Responding to your questions about product details, care instructions for our blazers and linen pants, or general customer service matters
• Analyzing which products interest you most—whether that’s our rhinestone sandals, wrap dresses, or cashmere sweaters—so we can refine which items we feature prominently
• Maintaining site security and preventing fraudulent activity or abuse of our platform
• Complying with legal obligations when required by law enforcement or regulatory authorities

We never sell your personal information to third parties. Our business model relies on affiliate commissions from Amazon, not data brokerage.

Cookies and Tracking Technologies on alexmarieshop.com

Like most modern websites, we use cookies—small text files stored on your device—to remember your preferences and understand how you navigate our site. Here’s what we deploy and why:

Essential Cookies

These keep the site functional—remembering that you closed a pop-up message or maintaining your session as you move from our homepage to our Women’s Clothing category. They’re necessary for basic site operation and cannot be disabled without breaking core functionality.

Analytics Cookies

Google Analytics cookies track aggregate visitor behavior—how many people viewed our Devah block heel sandals page versus our Adaline wrap dress page, or which sections of our site get the most attention. This data is anonymized; Google doesn’t connect your browsing to your personal identity unless you’re logged into a Google account that permits such linking.

Advertising and Affiliate Cookies

When you click an Amazon link on our site, Amazon sets cookies to track that referral and credit us with any resulting purchases. These cookies don’t share your Amazon order details with us—they only confirm that a sale occurred through our referral link. Amazon’s own privacy policy governs how they handle your purchase data.

Managing Your Cookie Preferences

Most browsers let you block or delete cookies through their settings menu. Be aware that disabling all cookies may prevent you from using certain features on our site. You can opt out of Google Analytics specifically through Google’s browser add-on.

How Alex Marie Shares Your Information

We share your data only in limited, specific circumstances—never as a wholesale sale of your information to marketers or data brokers.

Service Providers We Work With

Our email newsletter platform (such as Mailchimp or ConvertKit) processes your email address when you subscribe. Our web hosting provider (such as SiteGround or AWS) stores site data including any contact form submissions. These companies are contractually required to use your information only for the services they provide to us and to maintain appropriate security measures.

Affiliate Partners

Amazon receives anonymized click and referral data when you follow one of our product links to their platform. They know someone from our site clicked through and purchased an item, but we don’t share your name, email, or other identifying details with them—Amazon already has that information if you’re shopping on their platform.

Legal Requirements

We disclose information when required by law—responding to valid subpoenas, court orders, or government requests. We also share data if necessary to protect our legal rights, prevent fraud, or ensure the safety of our site visitors.

Security Measures Protecting Your Data

We implement industry-standard security practices to protect the information you share with us. Our site uses SSL encryption (the “https” in our URL) to secure data transmission between your browser and our servers. Access to any stored personal information is restricted to employees and contractors who need it to perform their work for Alex Marie.

That said, no online transmission method is completely foolproof. While we take reasonable precautions, we cannot guarantee absolute security. If you suspect any unauthorized access to your information related to our site, contact us immediately using the information at the end of this policy.

Your Privacy Rights Under GDPR, CCPA, and State Laws

Depending on where you live, you have specific rights regarding the personal information we hold about you. Alex Marie respects these rights regardless of which jurisdiction’s law technically governs your situation.

Rights for All Users

• Access: You can request a copy of the personal data we’ve collected about you—typically your email address if you subscribed to our newsletter, or any contact form submissions you sent
• Correction: If we have inaccurate information about you, ask us to correct it
• Deletion: Request that we delete your personal information from our systems (subject to legal retention requirements)
• Unsubscribe: Opt out of marketing emails at any time using the unsubscribe link at the bottom of every newsletter

GDPR Rights (European Union Residents)

If you’re in the EU, you have additional protections under the General Data Protection Regulation:

• Data portability: Request your data in a machine-readable format to transfer to another service
• Restriction of processing: Limit how we use your data in certain circumstances
• Objection: Object to our processing of your data for specific purposes, including direct marketing
• Automated decision-making: Not be subject to decisions based solely on automated processing (we don’t use automated decision-making that significantly affects you)

You also have the right to lodge a complaint with your local data protection authority if you believe we’ve mishandled your information.

CCPA and CPRA Rights (California Residents)

California’s privacy laws grant you these rights:

• Know: Request details about what personal information we’ve collected, the sources, our business purposes for collection, and which third parties received it
• Delete: Request deletion of your personal information (with certain exceptions)
• Opt-out of sale: While we don’t sell personal information in the traditional sense, you can opt out of data sharing that might qualify as a “sale” under California’s broad definition
• Non-discrimination: Exercise these rights without facing discriminatory treatment from us—we won’t charge you different prices or provide inferior service because you made a privacy request
• Correct: Request correction of inaccurate personal information
• Limit use of sensitive information: We don’t collect sensitive personal information as defined by the CPRA

State Privacy Laws (Virginia, Colorado, Connecticut, Utah)

If you reside in Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), or Utah (UCPA), you have rights largely similar to California residents:

• Access the personal data we hold about you
• Correct inaccuracies in your personal data
• Delete your personal data
• Obtain a copy of your data in a portable format
• Opt out of targeted advertising (we don’t currently engage in this), the sale of personal data (we don’t sell data), or profiling in furtherance of decisions that produce legal or similarly significant effects (we don’t do this)

Virginia, Colorado, and Connecticut also allow you to appeal our decision if we deny your privacy request. Utah’s law takes effect in 2024 and provides similar rights without an appeal mechanism.

How to Exercise Your Privacy Rights

To make a request regarding your personal information, email us at privacy@alexmarieshop.com with “Privacy Request” in the subject line. Include your full name, the email address you used to interact with our site (if applicable), and specify which right you’re exercising—access, correction, deletion, or opt-out.

We’ll respond within 30 days for most requests (45 days in complex cases, with notice of the extension). We may ask you to verify your identity before fulfilling the request—typically by confirming ownership of the email address you provided. We don’t charge fees for reasonable requests, though we reserve the right to charge for excessive or repetitive requests.

Children’s Privacy and COPPA Compliance

alexmarieshop.com is not intended for children under 13. We don’t knowingly collect personal information from anyone under 13 years old. Our products—women’s designer shoes, dresses, blazers, and accessories—target adult consumers. If you’re a parent or guardian and believe your child has provided us with personal information, contact us immediately so we can delete it from our systems.

Third-Party Links Beyond Alex Marie

Our site contains links to Amazon product pages and occasionally to other external websites (such as Google Analytics opt-out tools). Once you leave alexmarieshop.com, our privacy policy no longer applies—you’re subject to the destination site’s own privacy practices. We don’t control and aren’t responsible for the privacy policies or practices of these third-party sites. Before providing personal information to any external site, review their privacy policy to understand how they handle your data.

International Data Transfers

Alex Marie operates primarily within the United States. If you’re visiting from outside the U.S.—particularly from the European Union or other regions with strict data protection laws—your information will be transferred to and processed on servers located in the United States. U.S. privacy laws may not provide the same level of protection as those in your home country. By using our site, you consent to this transfer. For EU visitors, we rely on appropriate safeguards such as standard contractual clauses where required to legitimize these transfers under GDPR.

How Long We Retain Your Data

We keep your personal information only as long as necessary to fulfill the purposes outlined in this policy:

• Newsletter subscribers: Your email address remains in our system until you unsubscribe, after which we remove it within 30 days
• Contact form submissions: We retain correspondence for up to two years to maintain records of customer service interactions
• Analytics data: Google Analytics retains data for 26 months by default; we follow that standard retention period
• Legal retention: We keep certain records longer if required by law or to establish, exercise, or defend legal claims

When retention periods expire, we securely delete or anonymize the data so it can no longer identify you.

Email Communications from Alex Marie

If you subscribe to our newsletter, we’ll send you periodic emails about new additions to our shoe collection, seasonal dress launches, styling tips for our blazers and linen pants, and occasionally exclusive offers for subscribers. These emails come only to addresses that explicitly opted in—we never purchase email lists or add contacts without consent.

Every marketing email includes an unsubscribe link at the bottom. Click it to opt out immediately; we process unsubscribe requests within 10 business days. Even after unsubscribing from marketing emails, we may still send transactional messages—such as responses to specific inquiries you send through our contact form—since those aren’t promotional in nature.

Do Not Track Signals

Some browsers offer a “Do Not Track” (DNT) signal that requests websites not track your activity. Currently, no universal standard exists for how sites should respond to DNT signals, and we don’t alter our data collection practices when we detect a DNT signal from your browser. Instead, we recommend using the cookie management options discussed earlier in this policy—or using privacy-focused browser extensions—if you prefer to limit tracking.

Changes to This Privacy Policy

We may update this privacy policy periodically to reflect changes in our practices, new legal requirements, or feedback from users. When we make significant changes, we’ll update the “Last Updated” date at the top of this page and—if you’re subscribed to our newsletter—send an email highlighting the key changes. Continued use of our site after an update constitutes acceptance of the revised policy. We encourage you to review this page periodically, especially if you have privacy concerns about new technologies or regulatory developments.

Contact Alex Marie About Your Privacy

If you have questions about this privacy policy, want to exercise your data rights, or have concerns about how we handle your information, reach out to us at:

For privacy-specific requests, include “Privacy Request” in your subject line. For general inquiries about our dresses, shoes, or clothing collection, you can also reach us through our main contact channels. We aim to respond to all privacy requests within 30–45 days depending on complexity and applicable legal timeframes.

Last Updated: August 2026